ICSA Labs Blog: mobile ad networks

Ad Networks and Smartphones

Free mobile apps often come chock full of ads.  And it’s not just the free apps.  A surprising number of paid apps come with ads as well.  App developers typically link in one or more advertising network to monetize their otherwise inexpensive mobile apps.

Users are relatively tolerant of mobile app advertising.  That is until a mobile ad network in a seemingly benign mobile app distributes malware or exfiltrates sensitive user information without the user’s knowledge or consent.